Social media coordinator

As the social media coordinator for Rowan WBB, my goal was to be a storyteller, connecting fans and families to the players off the court. My favorite part involved showcasing the players' bright personalities through various trends and daily questions. I collaborated with coaches, players, and other staff to gather content and promote events, including games and community outreach initiatives, while also highlighting the importance of athletic equipment and fitness accessories for our athletes. My efforts boosted profile visits by 40.5% and profile activity by 55%, effectively promoting our Women‘s Basketball team to enhance fan engagement.